vibrating freshness

A fresh, vibrant and elegant scent. A timeless fragrance with a very masculine signature. When the vibrating freshness of Yuzu meets Sandalwood. -Issey Miyake

Scent memory fascinates me. I’ve got lots to do and should not be sitting here reading science journals, but the science of our bodies is so neat:

Only two synapses separate the olfactory nerve from the amygdala, which is critical for the expression and experience of emotion and human emotional memory. No other sensory system makes this kind of direct and intense contact with the neural substrates of emotion and memory, which may explain why odor-evoked memories are unusually emotionally potent. -Rachel Herz and Trygg Engen, “Odor Memory” in Pyschonomic Bulletin

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